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    The importance of signage design is sometimes overlooked by business owners, but the reality is that signage is one of the first things that a customer sees when visiting your business or store.  Just like a logo, signage can either make or break a first impression of your business, so you want to make sure that you design something that will grab your customer’s attention, paint a clear message, and be memorable!

     

    Here are a few tips to keep in mind when designing signage:


    1. Readability

    The most important thing about your signage is that it is clear and easily read. If its legible, your message is likely to be seen by more people at just a glance (which sometimes is all it takes to make an impression!) To assist in readability, choosing fonts that are simple, bold, and clear will allow for quick visibility and less distraction from what the message actually is. Stay away from script or decorative fonts when possible, as these are often harder to read, especially from a distance.  Readability can also be impacted by how much or how little white space is used on a sign.  Too much information crammed into one area makes it much harder to read and distinguish what the message is.  Leave enough space around your text to create a contrast that will allow your message to stand out.




     

    2. Contrast

    Speaking of contrast, having contrast within your signage is another factor to helping with readability and clarity of both your design and message.  Ultimately, the goal with signage is to have your message easily understood, so it is important to create something that stands out, especially when you only have a few seconds to catch someone’s attention.  Think white on black or complementary colors over tone on tone, as well as thick bold fonts paired with thin simple fonts.  White space, too, can be used to create balance and contrast! With a bold message over a simple background that uses lots of white space, your message is sure to stand out to your customers and passersby alike.




     

    3. Hierarchy

    Hierarchy shows people what to read first on your sign, so use it wisely when determining what you want your primary message to be! As mentioned before, text size and weight definitely help in placing hierarchy. For example, on Sale or promotion signs, you often see the word “SALE” on the top of the sign in large letters.  This grabs your attention right off the bat, and then you walk in closer to see the details of the sale that are listed below in a smaller font.  The “SALE” message is the main focus, though, as that is the information that people need in order to be initially interested.  So, making your top line the largest and working sizes down from there can be a simple and effective way to communicate the importance of your information.

     



     

    All in all, signage is an important marketing tool to any business and when used successfully, can draw people’s attention to your business.  To create the most impact from your signage, use simplicity, contrast, and hierarchy in your design, and stick to the goal of delivering a quick but effective message with your sign.  Let the sign designing begin!

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    Price Point: $1.67 - $16.98


    Production Time: Up to 7 Business Days from Artwork Approval


    Available Colors: Varies Depending On Product/ Includes RAINBOW


    Perfect For: Employee Giveaways / Swag Store Giveaways / Pride Event Giveaways / Pride Campaign Items



    ITS PRIDE MONTH PEOPLE!!! Wave those rainbow flags, shake your colorful tutus, throw the sparkles and glitter in the air, and remind people that LOVE IS LOVE. This month is truly a time to celebrate and recognize how far our LGBTQ+ community has come. We recognize the resiliency and determination of each beautiful individual who is fighting to live freely and as their authentic selves. Our LGBTQ+ community is opening the hearts and minds of people in this world and laying a loving and welcoming foundation for generations to come. NorthPoint and the promotional product world ALSO appreciate and recognize the importance of Pride Month, and we’ve got just the festive products to help celebrate! The list of pride-themed products is endless, including anything from bags, drinkware, sunglasses, and hats to t-shirts, tech items, bracelets, and more! Allow NorthPoint to help you spread the love with your next Pride Campaign (and just in case you didn’t know, rainbow really does look amazing on EVERYONE!) 

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    With logos being the first impression and visual representation of your brand, it is important to make sure that its design has meaning and gives quick insight into what your brand is and what you do.  Sometimes it can be tricky to fit everything important into one simple logo, but many brands have taken on the challenge in a fun and clever way!  Check out these logos below of brands that have cleverly designed their logo to have two images or two meanings built into one icon.  Can you spot all of the hidden double meanings?

     

    How many flavors does Baskin Robbins serve? Look at the hidden number in their logo to find out!



    See the arrow between the E and the X? It stands for speed, accuracy, strive for perfection, and perseverance in achieving goals.



    The arrow going from A to Z gives the message that they sell everything from A to Z. The same arrow also visualizes the smile that the customers of the company would experience by shopping on their website.


    At first glance, the dark pink logo for LG Electronics looks like a winking face. But if you look a little closer, you’ll see the face’s “nose” is an “L” and the outline of the “face” is a “G.”


    Have you ever noticed the bear on the side of the mountain in the Toblerone logo? It appears to just be snow on the side of a mountain, but there is in fact the shape of a bear to represent Bern, the Swiss capital where the bar was created, which is also called the “City of Bears” (and its symbol is a bear featured on the coat of arms of the city).



    Tostitos’ logo shows how they create the perfect party food; a chip that brings people together.  If you look closely at the two "T's" in the middle, you'll notice that they also represent human figures sharing chips and dip.




     

    This community-based organization prides itself on making people’s lives better, with the trademark to prove it. It’s no surprise that the not-for-profit’s logo makes use of some simultaneously functional and encouraging lettering: the lowercase “G” in “goodwill” doubles as a smiling face and appears twice in the company’s logo.



     

    Using double or hidden meanings within a logo not only provides more interest, but is also a great way to express several things at once.  Having easter eggs and hidden messages within a logo can even give your audience the sense of a puzzle within your logo, and there’s nothing like the feeling when you successfully solve a puzzle!

     

    How many of these double meanings did you know?


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    Price Point: $25.28 - $36.95


    Production Time: Up to 7 Business Days from Artwork Approval


    Available Scents: Coastal Sunset, Evening Bonfire, Fireside, Frasier Fir, Lavender Spa, Vanilla Bean


    Perfect For: Employee Gifts/ Client Gifts/ Corporate Swag Store Items/ Real Estate/ Mailer Item/ Kit Ideas/ Health and Beauty Items/Relaxation Products


    ‘TIS the season that breweries and summer barbeques are in full swing, things are opening up, and Bob is in charge of making the bonfire! He almost singed off half a brow and all the hairs on his head, but that’s okay because laughs filled the air, marshmallows roasted over the fire, and Bud Lights were passed around! (He is kind of the life of the party if you couldn’t tell!) The smells, sounds, and feelings that a summer campfire brings with your friends and family is something we wish could be bottled up and put on your kitchen counter to take in every day. Well, we have a close second to that. Sometimes all it takes is the smell of a candle to bring you back to a memory that fills you with this type of joy! Woodwick Candles not only have a variety of scents made from soy wax and highly concentrated fragrances, but they also have a long wooden wick that that creates an extended flame and when lit, creates sounds replicating a crackling fire. Close your eyes, relax, and be filled with the memory of summer bonfires, sunset walks on the beach, or even a calming day at the spa! Let NorthPoint help you “re-kindle” some of your special memories for your next marketing campaign with these branded candles!                                                                                                                                                                                                                                                                                                                                                                                                                                                                


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