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    Price Point: $0.69 - $8.80


    Available Colors: Varies Depending on Product

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    Perfect For: Employee Desk Drops/Client Giveaways/Corporate Swag Store/WFH Items/Travel Items/Swag Store Real Estate/New Hire Kit Items/ PPE Products


    What do these words have in common? “Peter Piper picked a peck of pickled peppers…” and “Antimicrobial additives added” – they are both impossible to say 4 times fast without fumbling over your tongue. BUT that is okay – it’s not the most important thing for you know how to say 4 times fast! It is important that you know that Antimicrobial Additives are the next big thing when it comes to your promotional products. Allow us to explain what those bulky scientific-y words mean – this is a magical additive within the material of a product that helps prevent the growth or attachment of microorganisms (*cough cough GERMS… no pun intended!) How FANTASTIC is it that your everyday items such as mouse pads, grocery totes, charging cables, pens, ect., ALL prevent you from getting the ick ick sick?! You must know by now…with 2021 its busting down the doors to radiate all things good and NorthPoint is all about spreading the love and positive vibes INSTEAD of…ew yes, the germs! 


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    It’s that time of year again…Pantone has announced the 2021 Color of the Year. For the second time in history, though, they have announced not just one, but TWO colors of the year.  Before you raise any eyebrows, let me tell you the reason why that may change your thoughts on this announcement. 

    For over 20 years, the Pantone Color Institute has selected a Color of the Year after thoughtful consideration and analysis of the trends in the world at the time.  Their chosen color (or colors) has major influence over industries all around the world, from product development to fashion, interior design, industrial design, and graphic design, to name a few.  These colors don’t only reflect current trends, but they also have a great impact on psychology and emotion, which can be used in design strategies for businesses globally.

    The Pantone Institute of Color has announced “Ultimate Gray” and “Illuminating” as the Colors of the Year.

    According to the Pantone Institute of Color, PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating are two independent colors that highlight how different elements come together to support one another, best expressing the mood for 2021.

    After what has been a whirlwind of year in 2020, Pantone’s meaning behind their selection is one that can resonate with us all.  Acting as a metaphor, these two colors are meant to represent the light at the end of the tunnel (or as some may refer to it – 2020).  The combination of the two symbolizes both strength and positivity, with the gray being “practical” and “rock solid”, and the yellow showing “warmth” and “optimism”. 





    “Ultimate Gray” is representative of solid and dependable elements that give the feeling of an everlasting foundation.  This shade of gray is not the dark grey that may be associated with sadness or storminess, or even the luxurious gray of Dior, but is instead more of a solid neutral gray of wisdom and assurance.  “Illuminating” is a representative of spirit, innovation, and hope.  It is not as neon as highlighter yellow or as orangey as a mimosa yellow, but is more of a sunshine yellow, giving us the feeling of positivity and happiness.    

    The combination emphasizes that even in the gray times, the future looks a whole lot brighter! Cheers to that, Pantone!

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    Price Point: $10.50 - $12.60


    Production Time: 5 Business Days from Artwork Approval


    Available Colors: Variety


    Perfect For: Employee Giveaways/Client Gifts/Corporate Swag Store Items/ Swag Store Real Estate / Mailer Item/ Kit Ideas/ Health and Beauty Items

     

    What a year it has been to say the VERY LEAST! A couple of things we can all agree on – 1. The feeling of enormous relief that we are INCHES away from this year being over, and 2. Carol Baskin did it!!! This year and the holiday season has brought on some extra stress in your life (It’s going to be okay!), and aside from a big ol’ glass of spiked eggnog to help combat this year’s added anxieties, NorthPoint has a FANTASTIC hot item to help ease you into next year with less stress and anxiety. This is the Work From Home – No Stress Kit; It includes Pearl Putty, a Cyber Gel HGX Stress Ball, a Coloring Mouse Pad, and a ProBuff Gift Set to help clean things up! For your next big project/Marketing campaign, the only thing you need to worry about is putting your feet up to relax – NorthPoint will take care of the rest!


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    As the infamous year of 2020 comes to an end, we are more than ready to move onto the next. And as you know, with a new year comes new trends in the world of branding and design!  The branding trends that were once considered modern are now in the past, and we are moving forward to bigger and better things of the future.  Check out some of the top trends in creative branding that you can expect to see more of in 2021:

    1) Imagery of People

    Designers are using a lot more imagery of people in the representation of a brand, from ads to social media posts and website imagery.  The great thing about using faces in branding is that they can represent a brand personality very well and they help greatly in the humanization of a brand, which tends to be a goal of many companies.  Whether it’s a real-life photo or an illustration of a person, people can be used to communicate the type of brand you want to come across as, using their style and expression to do so.





    2) Expressionist Colors

    Straying away from the traditional idea that a brand should stick to simple, consistent color schemes, 2021 will introduce the trend of using more complex and intense colors to express brand identity.  This new trend will allow for brands to use unconventional color schemes with plenty of variation to be able to communicate their brand strongly through the use of their colors only.  After all, colors have powerful connotations behind them and can create a huge impact either on their own or combined with other brand elements!



    3) Geometric Patterns

    We have begun to see more and more companies that have started to incorporate patterns as an extension of their brand, and we are loving it! Having patterns allows for the perfect addition of something in the middle of photo imagery and text.  They are often stimulating enough (without being distracting) that they take your brand experience to the next level, whether its included in elements like a website background, printed collateral, or even swag.


    4) Imperfection

    To all of my perfectionists out there, this one might hit hard.  Younger consumers have been seen to often prefer a look that’s not “perfect”, meaning there is asymmetry, scribbled writing, disproportion, and so on.  Having intentional imperfection combined with things like illustration and handwritten fonts is a trend that brands are starting to take the lead on.  While it may not work for all brands, it is definitely a trend that can be applied with brands that target younger audiences and more offbeat markets.   



    5) Creating an Experience

    This one is for sure a NorthPoint favorite! Due to the increasing amount of online purchases, the unboxing experience is now more crucial than ever.  Branding has become much more than just a logo or website.  Creating an experience by focusing on every step of the unboxing experience, from box design to sticker sheet inserts, to a personalized note,  will most definitely leave a lasting impact on your customer! What’s even better about this is that you can use an outside source to take care of this entire process for you (cough cough…NORTHPOINT!), from promotional products to box designing, and even as far as online swag store creation and shipping!






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    Price Point: $100.87 - $101.24


    Production Time: 10 Business Days from Artwork Approval


    Available Colors: White


    Perfect For: Employee Presents/Client Gifts/Corporate Swag Store Items/ Swag Store Real Estate / Mailer Item/ Kit Ideas/ Health and Beauty Items/Relaxation Products



    We think the majority of us can agree that the year 2020 is equivalent to the following; Stubbing your toe, biting your tongue, traffic jams, stepping on a leggo, hangovers after drinking an entire bottle of tequila, dropping your untouched chipotle burrito, long lines to just get the Dunkin coffee you need in order to just function today…you get the point. Holidays coming up may add extra stress on the day-to-day routine of life, BUT we have a special product to help soothe/calm the anxieties of the season or even to just help you sleep easier at night so you are more prepared to conquer the day like a BAD *****(censored). This is the IHOME Bluetooth Bedside Sleep Therapy Machine with White Noise. It helps to create a calming environment for sleep or an energizing atmosphere for waking up. It has built in light therapy with 14 specially designed light therapy programs to help promote a solid sleep at night and increased energy during the day, and it also includes 16 soothing nature sounds and white noise recordings designed to help your mind and body relax! You can wirelessly stream music, meditation apps, or your favorite podcasts. AND…because it allows for you to customize your light and sounds therapy settings, you can customize how you wake up in the morning! Here…let NorthPoint take the enormous weight of worry off your shoulders, and we will trade you for a good night sleep and a wicked amazing tomorrow!


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