In the business world, blue tends to represent productivity, stability and reliability. If you think about it, some of the most recognizable and trusted corporate symbols often are blue, such as Samsung, IBM, Microsoft, Facebook, or American Express. This is because the color blue brings out feelings of trust, dependability, and honesty.  It is often used in businesses related to technology, health, airlines, or medicine for this reason.  

 

 

The color purple is frequently associated with creativity and luxury.  Physiologically, it heightens people’s sense of beauty and their reaction to more creative ideas.  It is often used with high quality and luxurious companies or products, like cosmetic products or candy companies (Cadbury, Milka, etc.) to invoke feelings of luxury and excitement, or companies that want to come across as creative and imaginative, or sometimes even nostalgic.  

Green represents growth, healing, and balance, so it often leaves people feeling fresh, relaxed and connected to nature and health.  It is also very often associated with money and wealth, so it can be used by financial companies to remind consumers of money.  You will see a lot of health-related and environmentally friendly brands using the color green in their branding and packaging as well because it leads people to feel healthy and fresh when buying their products or choosing their brand over others.

 

The color red triggers opposing emotions. It is often associated with passion and love, but it also can be connected to feelings of anger and danger.  Either way, it increases the heartrate and creates excitement.  It is the color that draws attention to itself the quickest and calls for action to be taken.  Red is also known to stimulate the feeling of hunger, which is why it is very often used by restaurants and grocery stores in their advertisements.  Brands that use red tend to be perceived as powerful and high-energy as well, which is why it is suitable for high-profile organizations like the Red Cross or Target.

 

ORANGE

Orange is associated with playfulness and enthusiasm, which is why brands use this color to send the message that their company is friendly and cheerful.  The color physiologically inspires and creates excitement.  Similar to red, it draws attention and shows energy but is not as overpowering and is instead more inviting and friendly. It is a great color to use when trying to call customers to action.

As you may assume, because of it’s brightness in nature and common association with the sun, yellow is the most energetic of the warm colors and is connected to feelings of happiness, optimism, and spontaneity.  However, using too much yellow can overstimulate the eye and create irritation and annoyance, so while it is used to make people happy, keep in mind that a little can go a long way with this color!

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