Secret Tip: Font squirrel includes a font identifier tool that helps you to detect and find fonts based on images! 

 

4) Behance

Perfect For: Employee Giveaways/Client Gifts/Corporate Swag Store Items/ Swag Store Real Estate/Protection Items /Room Drop Presents/ Donation Items/ Mailer Item/ Kit Ideas/ High-end Gifts/ Raffle Prizes

We have been stuck inside for FAR too long, and we think it is time that you wiggle the dust of your legs and shake the cobwebs off your adventure pants! Take a step outside into the sun (or rain – whatever floats your boat!) and see what this world has to offer! BUT WAIT- Before you set off on your grand adventure, NorthPoint needs to remind you to bring a water bottle to hydrate - NO EXCEPTIONS! Now we know…we know…you don’t have a whole lot of room in that fanny pack of yours, but this isn’t your average water bottle! This is THE Matador Packable Water bottle, and it is designed specifically not to weigh you down. It even flattens when not in use to take up even less space so you can truly spread your wings and FLY! 

In the business world, blue tends to represent productivity, stability and reliability. If you think about it, some of the most recognizable and trusted corporate symbols often are blue, such as Samsung, IBM, Microsoft, Facebook, or American Express. This is because the color blue brings out feelings of trust, dependability, and honesty.  It is often used in businesses related to technology, health, airlines, or medicine for this reason.  

 

 

The color purple is frequently associated with creativity and luxury.  Physiologically, it heightens people’s sense of beauty and their reaction to more creative ideas.  It is often used with high quality and luxurious companies or products, like cosmetic products or candy companies (Cadbury, Milka, etc.) to invoke feelings of luxury and excitement, or companies that want to come across as creative and imaginative, or sometimes even nostalgic.  

Green represents growth, healing, and balance, so it often leaves people feeling fresh, relaxed and connected to nature and health.  It is also very often associated with money and wealth, so it can be used by financial companies to remind consumers of money.  You will see a lot of health-related and environmentally friendly brands using the color green in their branding and packaging as well because it leads people to feel healthy and fresh when buying their products or choosing their brand over others.

 

The color red triggers opposing emotions. It is often associated with passion and love, but it also can be connected to feelings of anger and danger.  Either way, it increases the heartrate and creates excitement.  It is the color that draws attention to itself the quickest and calls for action to be taken.  Red is also known to stimulate the feeling of hunger, which is why it is very often used by restaurants and grocery stores in their advertisements.  Brands that use red tend to be perceived as powerful and high-energy as well, which is why it is suitable for high-profile organizations like the Red Cross or Target.

 

ORANGE

Orange is associated with playfulness and enthusiasm, which is why brands use this color to send the message that their company is friendly and cheerful.  The color physiologically inspires and creates excitement.  Similar to red, it draws attention and shows energy but is not as overpowering and is instead more inviting and friendly. It is a great color to use when trying to call customers to action.

As you may assume, because of it’s brightness in nature and common association with the sun, yellow is the most energetic of the warm colors and is connected to feelings of happiness, optimism, and spontaneity.  However, using too much yellow can overstimulate the eye and create irritation and annoyance, so while it is used to make people happy, keep in mind that a little can go a long way with this color!

BLACK

 

1. When using Illustrator, first open an image or vector that you want to show up in your text.  Let’s take this image of the beach, for example.

 

 

2. Next, place your text on top of the image.

 

3. The third step can vary based on the amount of paths present in your text.  In the image above, the text is spaced in a way that will require each letter to be masked individually because they are separate paths. When this is the case,  you will need to convert the text to outline so each letter can be edited. To convert text to outlines, click on Type > Create Outlines or right click on the text and selecting Create Outlines. This creates individually editable objects out of the text, which can be distinguished by the anchor points that can now be found on each letter. Now, instead of having to go through the letters one by one to create a clipping mask on each, Illustrator allows us to combine several paths into one – a ‘compound path’. Select all of the text and go to Object > Compound Path > Make to complete this step.

 

4. Once a compound path is created from your text, you can now create the clipping mask by selecting the text and image and going to Object > Clipping Mask > Make.  The result should be something like this below! (Once the mask is made, you can still edit it and move around the image by double clicking into isolation mode, or going to Object > Clipping Mask > Edit/Release!) 

If your text is close enough to be one path, however, like this instance below, you can simply skip the outlining and compound path creating steps and go straight to the clipping mask. 

PHOTOSHOP

The steps to create a text mask in Photoshop are very similar to creating a mask in Illustrator.

1. First, open your background image or create a document and paste the image in.

2. Type out your text in a large bold font and move the text layer behind the image

3. Finally, right click on the image layer and select ‘Create Clipping Mask’ for the image to be masked into your text! To edit or move the photo, select the photo layer and use the move tool to shift your image. 

4. Export your newly created text as a .png file to be able to place on any colored background, and you’re good to go!