Pixels To Print: Minimalism
December 05, 2019
A simple design is often the most effective when it comes
to modern design trends.
Dating back to the late 1960s, the design movement of minimalism
has gained increased popularity for designers all over the world. As with many other movements, this trend started
off as a rejection of the earlier trend of abstract expressionism, which
favored ornate and decorative design that many came to view as too chaotic. However,
throughout the years, minimalism has become an influential style of design and
can be seen in many different forms of art wherever you go.
In its simplest form, minimalism is about stripping away as
much as you can from a design without losing its essential message or
purpose. By getting rid of any excessive
and unnecessary components, the minimalistic approach allows for a design or
message to come across in its true form without ay distraction. Less is always more for the minimalism trend! It
is all about extreme implication of form.
For this reason, minimalism uses things like simple lines and shapes to
convey a message, along with simple color palettes and clear sans serif
typefaces.
Take a look at some of these examples of minimalistic
design and perhaps consider using them in your next design endeavor!
1) Lots Of White Space
The more white space the
better when it comes to minimalism. This
will help to keep the attention on the focal point of the design, which should
be the most important part. Try using a
single distinct visual or image, a minimal amount of words, and a lot of white
space to truly get your point across in the most effective way.
2) Simple
color choices
Small color palettes are the
norm in minimalistic design. Pick one or
two colors and stick to using just these in your project. This will allow for the color in the design
to hold an extra emphasis and meaning, making your message even more clear.
3) Highly
readable typefaces
Clear sans serif typefaces seem to be the
go-to in minimalism. Helvetica is the
most common example, with its normal x-height, regular weight, and plenty of
line spacing. Whatever the font, you
want to make sure that it can be easily and clearly read by everyone!
4) Flat
design schemes
Minimalistic designs typically
avoid using layering or three-dimensional design and instead opt for elements
that are simple like lines, shapes, and icons.
5) Line
drawings
Take your intricate, detailed,
and overwhelming graphics and turn them into a simplified and visually
appealing line drawing to add even more to the minimalistic style trend. While many designs call for complexity, often
times the simplicity of a line drawing will deliver the intended message
efficiently and with the most power.
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