NorthPoint Blog: June 2019

Typography is the appearance, style, and arrangement of type. One of the fundamental pieces of typography is typeface or font family selection, but do you know the different categories of typefaces? You may have heard of serif or sans-serif, but there’s plenty more to choose from when considering your next type choice.

Serif

The Serif typeface has extra small lines or flared strokes at the ends or corners of each letterform. This style was popular because the organic appearance was better for readability.

Popular Serif Typefaces: Georgia, Bodoni, Palatino, Clarendon, Baskerville, Times New Roman, Garamond.

Sans-Serif

This category is recognizable by their letterforms not using the extra lines and strokes that Serifs have. An easy way to not mix them up is to know that “Sans” in French means without. These typefaces were popular in printing for headlines and advertising due to legibility at a distance.

Popular Sans-Serif Typefaces: Futura, Helvetica, Avenir, News Gothic, Roboto, Avant Garde, Montserrat

Slab-Serif

This type of serif font is characterized by thick, block-serif at the ends or corners of their letterforms. This style came about in the nineteenth century when newer attention-grabbing typefaces started to become popular in advertising.

Popular Slab-Serif Typefaces: Rockwell, Adelle, Museo Slab, Memphis, Clarendon, Courier New, Archer

Script

Script typefaces feature elegant, calligraphic letterforms. From formal cursive to more casual scripts, there’s a wide range in this family to choose from.

Popular Script Typefaces: Brush Script, Edwardian Script, Zapfino, Corsiva, Lush Script, Pristina, Lucida Calligraphy

Handwritten

A step beyond Script is Handwritten typefaces. These can vary from cursive to sans-serif subcategories, but they all appear as though written by hand. The natural stroke of each font brings a unique, human element to any design.

Popular Handwritten Typefaces: Andy, Chalkboard, Lucida Handwriting, Caflisch Script, Alana, Pacifico, Tragic Marker

Decorative

Just as the name suggests, these typefaces are more niche and unique. With plenty of themes out there, this category is best used for headlines rather than blocks of text.

Popular Handwritten Typefaces: Stencil, Bauhaus, Broadway, Banco, Arnold Böcklin, Graduate, Magneto

June is Pride Month! This yearly celebration of the LGBTQ community was established to honor the Stonewall riots in Manhattan, a notable tipping point for the Gay Liberation Movement in the United States in June 1969. This year marks the 50th anniversary of the event. The month-long celebration includes events to recognize the impact LGBTQ people have in the world.

This time of year is a great opportunity for businesses and brands to show their support for the community and use their influence to promote kindness, positivity, and love. Some incorporate Pride into their merchandise to raise donations for LGBTQ organizations and charities.

Take a look at the list below to see how these companies have incorporated Pride into their brand:

Apple: For the past few years Apple has released a rainbow watch band for the AppleWatch. Sales for this year's Pride Edition Sport Loop will be donated to the following LGBTQ advocacy organizations: Encircle, Gender Spectrum, GLSEN, ILGA, PFLAG, the National Center for Transgender Equality and The Trevor Project.

Bubly: Pepsi's sparkling water brand has just launched a special-edition All for Love Pride Pack, featuring 18 cans in the colors of the rainbow. Bubly is supporting the Stonewall Community Foundation, which supports the LGBT community with grantmaking, trainings, and scholarship programs.

Converse: Converse has released a special edition shoe design since 2014 especially for the pride celebration. The brand is donating a portion of the proceeds to their longstanding local and global partners, including It Gets Better Project and OUT MetroWest.

Disney: With over 50 pride inspired products to choose from, Disney will donate 10% of the proceeds from the Rainbow Disney Collection to GLSEN.

Harry's: Harry's partnered with illustrator Jose Roda to create a special Shave With Pride set to honor the LGBTQ community with its one-of-a-kind Winston razor featuring a multicolor handle. They are donating 100% of the proceeds from this set to The Trevor Project.

KIND: The KIND Pride bar is made of delicious dark chocolate, nuts and sea salt, covered in a rainbow-colored wrapper inspired by the Pride flag. You can buy it online though July 31, 2019. One hundred percent of proceeds benefit New York's Ali Forney Center (AFC), which provides essential services and shelter for LGBT homeless youth.

Listerine: Mouthwash isn't something you would instantly connect to equal rights, but Listerine's rainbow-striped cool-mint mouthwash supports Johnson & Johnson's Care with Pride program, which has raised more than $1 million for LGBT nonprofits since 2011.

Microsoft: Microsoft released limited-edition products across their different brands designed with and by the LGBTQ community. Microsoft plans to donate a total of $100,000 to a number of LGBTQI+ nonprofits.

Sweet-Green: Celebrate Pride with lunch! This food chain pledged to donate $1 from each bowl purchased on June 2nd to support Covenant House, which provides shelter and resources for LGBT homeless youth. They have also printed a limited-edition series of Pride T-shirts for purchase, with all proceeds going towards Covenant House.

Under Armour: Under Armour's United We Win collection offers up tank tops, t-shirts, and even shoes. One hundred percent of all proceeds are donated to Athlete Ally, a foundation built to make sports more inclusive for LGBTQIA individuals.

How will your company display their efforts for equality and inclusion for Pride month this year?

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