Pixels To Print: The Golden Ratio
May 23, 2019
Have you ever looked at something and found it aesthetically pleasing but didn't know why? It's quite possible that's because it was designed using the Golden Ratio as it's underlying structure.
From hurricanes to flower petals, the mathematical ratio of 1:1.618 is commonly found in nature. For at least the last 4,000 years, people have also incorporated this concept in with art, architecture, and graphic design to appeal to your subconscious. Even today, it's a useful tool to take advantage of to create balance and harmony.
When applying this idea to a design, it's often represented as a spiral, rectangle, or circles. First you create a square, giving you the base proportion of 1:1. If you then divide the square by 1.618, you now have the next step to add to your square. Continue adding squares, and add an arc to the outer edge of each square to give you the spiral.
Have a look at some of the examples below to see how the Golden Ratio was used in each real life instance:
Try to actively incorporate this ratio in your designs and see if you notice a difference. Have any questions about this topic or need some design help? Reach out to NorthPoint's Design Team!
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