Pixels To Print: Hierarchy Of Type
March 14, 2019
An important tool of typography is establishing a hierarchy of where on the page you want your viewer to look first. Creating a hierarchy of type helps to organize your data on the page, allowing your viewer to easily navigate through your design by directing their eye using different techniques such as font size, weight, color, position, and contrast. See a few examples of what we mean below!  |
| Size: The simplest way to establish importance. Bigger = more important. |
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| Weight: Changing text to a heavier or bolder weight will catch the eye first. |
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| Color: Warmer colors stand out more and draw more attention than cooler colors. |
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| Position: Simple changes in the positioning or layout of the design can determine hierarchy. |
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| Contrast: Even using contrasting typefaces can effectively focus the first point of interest. |
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