Pixels To Print: Imprint Types
February 14, 2019
Picture this, you and your team have finally decided on the perfect promotional product for your next tradeshow. You begin to rejoice, only to realize that you're now faced with determining which decoration method would be the best way to display your logo. Getting everyone on your team to agree upon the same product was difficult enough, never mind picking out how you're going to decorate it. A wave of panic sets in as you think about all of the different options available to you. Sound familiar? It's a common problem that most companies run into. You may not be entirely sure of the different decoration methods available to you, or when to use them. That's why we've taken some time to lay out six different decoration methods, along with photos of each, and recommendations for when to use them. Take some time to review these options below, and you'll be a promotional product pro in no time!
Screen Printing
Screen printing is the most common method of decoration. A stencil, or screen, for each color in your design is created so that one color of ink is applied at a time. NorthPoint offers screen printing of up to 8 colors! Designs with more colors will require more screens and incur a longer production time, while designs with less colors are quicker to produce as they require less screens.
Recommended for apparel and all promotional products.
Full Color/4-Color Process
With Full Color/4-Color Process printing, the ink is digitally printed directly on your item. This method allows for more color combinations and gradients since it uses CMYK ink like a standard printer.
Recommended for specific promotional items & when printing with a gradient.
HXD
HXD is one of the newest decoration methods in the industry. It brings your logo to life using a combination of unique styles that only this imprint method can provide. These 3D imprints come in standard or metallic finish, or any combination of the two. Add texture and different border styles to give your logo another dimension.
Recommended for apparel, bags, journals, and more.
Embroidery
Embroidery is one of the most popular imprinting methods for apparel. Add value to your apparel by using needle and thread to recreate your logo.
Recommended for sturdier shirts, polos, jackets, hats, blankets, and more.
Deboss
Deboss is the method of using a heat-pressed die and pushing it into the material to create an imprint. This offers a subtly elegant way to incorporate your logo on your promotional products. You can even add a leather patch with a debossed logo to your apparel to give in an upscale/retail feel.
Recommended for journals, leather goods, silicone bands, and more.
Laser Engraving
Laser Engraving or etching is a versatile imprint method that provides a clean look every time. Go bold or subtle depending on the underlying material.
Recommended for metal, glass, ceramic, and wood surfaces such as drinkware, pens, and more.
Have questions regarding which imprint is best for your next project? Feel free to reach out to the NorthPoint Design Team for some tips and/or advice. We're looking at and working with different decoration methods every day and we'd love to make sure your next project makes the impact you're looking for!
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