It's time to get personal...with your marketing strategy that is! It should come as no surprise that personalized marketing materials often result in a greater response rate than using generic collateral. So why aren't more companies using this personalized approach? One possibility is that companies may not even be aware that this is an option. Another possibility is that they may not know how to begin setting something like this up. That's why NorthPoint encourages all of our clients to utilize our Design Service to assist with planning, designing, and implementing Variable Data campaigns like this!

So let's break down what Variable Data Printing (VDP) actually means. It's the method of adding personalized unique information into a design, automatically. This saves you enormous amounts of time while allowing you to process hundreds of personalized materials in a matter of minutes.

VDP allows you to tailor everything from simple greetings to fully changing text and graphics, the applications are truly endless. A few examples of some commonly used VDP options are: varying discount percentages, redemption codes, individual addresses, personalized names, customized stickers, note cards, letters, brochures, graphics, and more!


Some companies use VDP to grab attention and impress customers by seamlessly adding their names into a fun graphic like the image above. Others set up and personalize dozens of event badges with names, titles, and VIP statuses.

All we need is your list to start. Talk to NorthPoint today to find out how we can help you put a personalized marketing strategy together!

Price Point: $3.98 - $5.02

Do you ever feel uncomfortable in a crowded elevator or in a confined area? Well you're not alone. Having some breathing room is important, and it's not only important for people, as art and logo designs require breathing room as well. Having some open space around you is what allows you to feel comfortable and at ease, and it's the same principal for using white space in your designs.

So, what is white space?
White space is the negative space that's left blank between objects in a composition or design (and it doesn't necessarily have to be white). This empty space is essentially anything unused between text boxes, graphics, lines, and photos. How designers and artists use this white space dramatically impacts the overall balance of the design as seen in the image below.



Why is it good?
Having a good balance of white space enhances your design in a few ways. To start, your information becomes more organized and spacing becomes more breathable. Your overall impression also becomes more thoughtful and planned out, and when used correctly can offer a clean, upscale feel. Finally, a good use of white space helps to direct your audience on where to look.

White space is simply good design.
Having too many elements or too much information can be distracting and confusing for your audience and can easily make the design look cramped or cluttered. The idea that more is more can make your design too busy or hard to interpret, which can turn your audience off and may result in people passing over your designs. Your goal with your collateral, advertisements, social posts, tradeshow booths, etc. is always to grab attention in a positive way, and that's where utilizing white space comes into play.

Sometimes the easiest way to elevate a design and give it more of an upscale look and feel is to eliminate some of the clutter and non-necessary elements. NorthPoint designers work to keep a strong balance between interesting designs and efficiently used white space in order to give our clients some of the strongest designs in the industry.

It's that time of year again! The NorthPoint Hot Box: Winter 2019 Edition is finally here. This season's Hot Box has the hottest new promotional products to get you through those cold winter days! We've even gone above and beyond to provide some new custom packaging options in our kit as well. Whether it's a tasty treat or some custom designed packaging that you're searching for, the Winter Hot Box has it all!

Interested in receiving a Hot Box? Send an email to sales@northpointprinting.com to join our email list and for a chance to GET HOT BOXED BY NORTHPOINT!



Custom Packaged Cookies

Price Point: $6.85 - $12.72

Price Point: $14.00 - $17.63

Price Point: $42.98 - $54.17