NorthPoint Blog

    • Home
    • Main Website
    • Hot Box
    • Hot Items
    • Pixels To Print
    • All Posts


    Nowadays, your brand identity is defined by how customers perceive your business.  It's the key building block in creating a strong, memorable, and lasting impression.  However, far too often a brand's identity is diluted through inconsistent messaging, overthinking, and even your choice of font!

    Take a look below for our 10 keys to maximize your brand's visual identity.

    Reading Time: About 4 Minutes


    1. Know Your Audience

    The first step towards building your brand identity is to familiarize yourself with your audience. Without demographic specific knowledge and a clear understanding of who you’re marketing towards, all your hard work may never end up reaching your potential customers.

    2. Tell Your Story

    Every business has an exciting story to tell, and those stories help to bring meaning and create emotional connections to your brand. Ensuring that your brand is conveying the right message can make all the difference, while adding value to the customer experience.

    3. Keep It Simple

    Although it may seem like it at times, developing your brand identity shouldn't be rocket science. Take Apple for example; an identity built on minimalism, clean and simple design, and easy to use products. Your audience should have a clear understanding of who you are and what you're about at first glance. Determine your competitive advantage and use those strengths to optimize your brand identity.

    4. Keep It Consistent 

    Consistency is key, especially when it comes to your brand's message.  One easy way to save yourself time while ensuring your content is always on-brand is to create a comprehensive branding book. Spending time creating a well-detailed branding book now will help you eliminate disparities down the road as you'll always have a reference point to come back to. 

    5. Color Matters

    If you read our previous post discussing the importance of brand color, then you're probably familiar with how certain color schemes evoke different thoughts and emotions. You wouldn't want your corporate colors triggering the wrong reactions, would you? That being said, definitely do a little bit of color research before finalizing your palette.

    6. Corporate Typefaces 

    Different characteristics in a typeface can help emphasize your message. For example, simply italicizing text can accentuate quickness and speed. A rounded bubble font can represent fun or playfulness. With so many fonts to choose from, it’s important that your typeface represents your company the right way.

    7. Consider All Applications 

    It’s easy to look at a logo and instantly fall in love with it! It might be the color or the shape that's so attracting, but be sure to consider certain characteristics before making a final design decision. If you have a colorful logo with gradients, contemplate how it would look in monochromatic form. If you have a strong stacked logo, think about it displayed on a pen with a horizontal imprint area. Before making anything final, it’s important to discuss every single application so you can avoid branding issues in the future.

    8. Be Distinctive 

    Having a unique visual identity helps distinguish you from your competitors. If consumers can differentiate your brand from your competition, there’s a good chance you’re going to win their business.

    9. Go With The Flow 

    We all strive for that first adopter/trendsetter status in our respective industries.  However, when it comes to branding trends, that shouldn't always be the case. It is beneficial to modify and tweak your logo so you can continue to stand out, but there's no need to rebrand every time the industry begins to change. For example, look at how Google has stayed consistent with their logo design over time, but has slightly changed shape and dimension to ensure it stays current.

    10. Stand Behind Your Brand 

    Standing behind your brand is one of the most important factors to having a successful visual identity. If you’re not confident in your brand, then your customers won’t be confident in it either. Your attitude towards your brand is infectious. Make sure that your brand is the best that it can be.



    Continue Reading
    Newer
    Stories
    Older
    Stories

    Categories

    • Hot Box (10)
    • Hot Item Of The Week (156)
    • Pixels To Print (100)

    Search the Blog

    Blog Archive

    • September 2022 (1)
    • July 2022 (1)
    • May 2022 (1)
    • April 2022 (3)
    • March 2022 (2)
    • February 2022 (2)
    • January 2022 (4)
    • December 2021 (3)
    • November 2021 (2)
    • October 2021 (2)
    • September 2021 (3)
    • August 2021 (4)
    • July 2021 (3)
    • June 2021 (4)
    • May 2021 (4)
    • April 2021 (5)
    • March 2021 (4)
    • February 2021 (4)
    • January 2021 (4)
    • December 2020 (5)
    • November 2020 (5)
    • October 2020 (5)
    • September 2020 (8)
    • August 2020 (9)
    • July 2020 (1)
    • May 2020 (2)
    • April 2020 (3)
    • March 2020 (9)
    • February 2020 (8)
    • January 2020 (9)
    • December 2019 (7)
    • November 2019 (8)
    • October 2019 (9)
    • September 2019 (9)
    • August 2019 (9)
    • July 2019 (9)
    • June 2019 (8)
    • May 2019 (9)
    • April 2019 (10)
    • March 2019 (8)
    • February 2019 (9)
    • January 2019 (8)
    • December 2018 (4)
    • November 2018 (4)
    • October 2018 (5)
    • September 2018 (4)
    • August 2018 (4)
    • July 2018 (4)
    • June 2018 (4)
    • May 2018 (5)
    • April 2018 (4)
    • March 2018 (5)
    • February 2018 (5)
    • January 2018 (2)
    • December 2017 (1)
    • July 2017 (1)
    • June 2017 (1)
    • May 2017 (1)
    • April 2017 (1)
    • March 2017 (1)
    • February 2017 (1)
    • January 2017 (1)
    • October 2016 (1)

    Created with by BeautyTemplates and Infinyteam

    Back to top