NorthPoint Blog

We're interrupting your regularly scheduled blog post to bring you this important message...

On any other Thursday morning, you'd be sitting at your desk, sipping your coffee, avoiding your inbox, and reading some amazingly creative and informative blog stemming from something in the design world. It might be related to using Photoshop, picking out color palettes, or even coming up with a new logo design. But not today. Today you're stuck here with boring old me, Editor In Chief of the NorthPoint Blog.

However that's because today is just a little bit different. Why you ask? Because today is NorthPoint's 100th blog post! That's right, this post is our 100th and instead of going with our normally scheduled Thursday morning programming (our Pixels To Print blog) I thought I'd give our Design Team a break for once and change things up. So today, I'd just like to simply say thanks!

First of all, I wanted to say thank you to you, that's right you! Thank you to all of you readers, clients, and random people out there who got here by accident. Thank you all for following along with us on this journey and most importantly, reading and interacting with all our blogs. When we first started the NorthPoint Blog, I was only a young lad and the blog was just a way for us to post different industry statistics. We were never really sure if anyone out there was actually following along or reading anything that we posted. Since then, (and with your help) the blog has grown and developed into a useful, fun, and informative marketing tool. So thank you to all of you wonderful readers out there for all of your input, feedback, suggestions, and compliments over the years. Without you, none of this would be possible!

Next up, I wanted to give out a special thanks and show some recognition to my very hard working Marketing & Design Teams! These are the people who work hard day in and day out to ensure that (on top of everything else that they do) the Pixels To Print and Hot Item Of The Week blogs come out on time and looking amazing every week. You may not know this, but a lot of work goes in behind the scenes at NorthPoint to create this content each and every week. Between the first drafts, second drafts, third drafts (I can be picky at times), brainstorming topics, finding the latest hot items, and creating graphics for every blog, you can probably imagine that there's a lot to do. Without this hard working squad, there's no way we could put out as much grade-a content as we do. So Marketing and Design, give yourselves a hand! (and now get back to work.. Just kidding!! But no seriously, get back to work...)

Last but not least, I'd also like to say thank you to everyone else at NorthPoint who doesn't directly work on the blog, but assists our team through suggesting ideas, sharing our posts, and giving us feedback. You all rock!

Alright, that's more than enough from me. See you all again in another 100 posts!

We'll now return to your regularly scheduled program...

The Adobe empire has had its hand in the creative realm for decades. They offer powerful design tools that marketing departments across the world use every day to get the job done. New and upcoming marketing professionals might not know every program Adobe has to offer, especially since Adobe comes up with new programs from time to time. Perhaps learning what Adobe has to offer could help you with your next campaign.

Apps

Adobe Photoshop

This raster based programs creates pixel perfect graphics and is a staple for designing. From image creation to photo editing and manipulation, Photoshop's effects and filters make it a powerful tool.

Adobe Illustrator

This vector based program is very versatile. Easily create shapes with the pen tool. Create interesting typography with the text tool. Having your design as a vector allows you to resize without losing image quality.

Adobe InDesign

This program is great for designing multiple page documents. You can set up character or paragraph styles to easily format lots of text. When sharing files created in InDesign, remember to send the packaged file to include all links and fonts your document needs.

Adobe Acrobat DC

Acrobat DC is much more than your average PDF reader. This program allows you to make text edits right on the document, rotate or reorganize pages, and much more.

Adobe Bridge

This media browser for Adobe is a powerful digital asset manager. Organize, preview and batch files, especially Adobe specific files that Windows doesn’t allow to easily preview.

Adobe Premiere Pro

This video editing program uses a timeline to cut clips together. With additional tools such as text, transitions, and filters, make this program great for basic, quick video editing.

Adobe After Effects

After Effects is a more robust video and motion graphics program allowing for content creation in the program. Combine this with video editing to create some awesome special effects or post-production editing. Create animations or overlays to have your video content looking professional.

Adobe Lightroom

Lightroom is a photographer’s go-to program for photo editing. Go deep into the different aspects of your photos to adjust as you see fit. The possibilities are truly endless.

Adobe Dreamweaver

This code-based web design program has evolved over time with the advancements in web trends. Use your knowledge of HTML, CSS, JavaScript and more to create beautiful, responsive websites.

Adobe XD

Design and prototype user experiences for websites and mobile apps. Using their intuitive tools, you can create wireframes or fully designed artboards that animate to share with members of your team to discuss flow and design. Upgrade your pen and paper doodles to something more polished.

Adobe Dimension

Create 3D scenes with Dimension. Import 3D objects add textures or apply materials to create impressive scenes.

Services

Adobe Fonts

Adobe Fonts offers a wide selection of fonts usable in any Adobe program and comes with your Adobe subscription.

Adobe Stock

Adobe has compiled an endless supply of stock photos, videos, 3D objects, and more. They offer different plan options that suite your budget to get royalty-free assets you’re searching for.

With so many apps and services to choose from, getting your design picture perfect can seem overwhelming. Reach out to NorthPoint with any design needs!

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