In case you missed it, here are the top 10 posts of 2020:

Illusions in Design

Discover the types of illusions that can occur in the world of design.

Compare the difference between the standard True Black and the more saturated Rich Black.

Package a Document

Learn how to package a document to create and share a copy of all of your assets conveniently.

The Align Tool

A simple way to make sure everything in your document is aligned seamlessly.

Top Netflix Picks for Graphic Designers

Discover some of the best Netflix movies and documentaries for designers!

Kitting 101

A guide to putting together a memorable kitting experience from start to finish.

Learn about the process of Screen Printing, how it works, and when it is used.

Pathfinder

One of the most time-saving tools of Adobe Illustrator, right at your fingertips.

Make use of Illustrator’s built-in ruler system to create your own grid and a more balanced and aligned document.

Face Mask Decoration

Learn tips and recommendations on how to design your masks both functional and creative.

Price Point: $0.69 - $8.80

Perfect For: Employee Desk Drops/Client Giveaways/Corporate Swag Store/WFH Items/Travel Items/Swag Store Real Estate/New Hire Kit Items/ PPE Products

What do these words have in common? “Peter Piper picked a peck of pickled peppers…” and “Antimicrobial additives added” – they are both impossible to say 4 times fast without fumbling over your tongue. BUT that is okay – it’s not the most important thing for you know how to say 4 times fast! It is important that you know that Antimicrobial Additives are the next big thing when it comes to your promotional products. Allow us to explain what those bulky scientific-y words mean – this is a magical additive within the material of a product that helps prevent the growth or attachment of microorganisms (*cough cough GERMS… no pun intended!) How FANTASTIC is it that your everyday items such as mouse pads, grocery totes, charging cables, pens, ect., ALL prevent you from getting the ick ick sick?! You must know by now…with 2021 its busting down the doors to radiate all things good and NorthPoint is all about spreading the love and positive vibes INSTEAD of…ew yes, the germs! 

It’s that time of year again…Pantone has announced the 2021 Color of the Year. For the second time in history, though, they have announced not just one, but TWO colors of the year.  Before you raise any eyebrows, let me tell you the reason why that may change your thoughts on this announcement. 

For over 20 years, the Pantone Color Institute has selected a Color of the Year after thoughtful consideration and analysis of the trends in the world at the time.  Their chosen color (or colors) has major influence over industries all around the world, from product development to fashion, interior design, industrial design, and graphic design, to name a few.  These colors don’t only reflect current trends, but they also have a great impact on psychology and emotion, which can be used in design strategies for businesses globally.

The Pantone Institute of Color has announced “Ultimate Gray” and “Illuminating” as the Colors of the Year.

According to the Pantone Institute of Color, PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating are two independent colors that highlight how different elements come together to support one another, best expressing the mood for 2021.

After what has been a whirlwind of year in 2020, Pantone’s meaning behind their selection is one that can resonate with us all.  Acting as a metaphor, these two colors are meant to represent the light at the end of the tunnel (or as some may refer to it – 2020).  The combination of the two symbolizes both strength and positivity, with the gray being “practical” and “rock solid”, and the yellow showing “warmth” and “optimism”. 

“Ultimate Gray” is representative of solid and dependable elements that give the feeling of an everlasting foundation.  This shade of gray is not the dark grey that may be associated with sadness or storminess, or even the luxurious gray of Dior, but is instead more of a solid neutral gray of wisdom and assurance.  “Illuminating” is a representative of spirit, innovation, and hope.  It is not as neon as highlighter yellow or as orangey as a mimosa yellow, but is more of a sunshine yellow, giving us the feeling of positivity and happiness.    

The combination emphasizes that even in the gray times, the future looks a whole lot brighter! Cheers to that, Pantone!